Saturday, April 10, 2010

My life and commercials

When I was a kid we had a very small black and white television. We had only 2 channels and they transmitted shows only at noon and the evenings. The weekends were awesome, because we could watch movies in the afternoon!! yes! during siesta time =)
.... what I love the most about Argentinean TV was the commercials!!!
I remember my mom went on a business trip to Venezuela, and she bought me this fancy red tape recorder. I loved it. I taped commercials. You might ask, ... how and why?
I recorded the sounds and then when I played the tapes back I would close my eyes and remember the black and white moving pictures (that sounds so primitive).

That's how my love for commercials begun - I learned how companies captivated consumers using words, actions and graphics - but this is another subject that facinates me. Let's go back to old commercials.

For many years, I have been looking for the old commercials I fell in love with. Today I finally found one of the earliest ones I ever remember and I'll never forget!!
CHOCOLATE AGUILA

1 comment:

Bob Johnson said...

Awesome commercial!!!! love the ending!